Mattel, the toy manufacturing giant and maker of Barbie, plans to raise prices on American toys due to tariffs, it said Monday in its earnings report. Chief Executive Ynon Kreiz told investors Monday that “under the current scenarios we are considering” in response to tariffs, he expects 40% to 50% of its products to remain priced at $20 or less. “We believe that production in other countries where we can be efficient and more productive is the best balance between manufacturing outside of the (United States) and continue to develop product in term of design and creativity in America,” Kriez said.
Author: Ramishah Maruf
Published at: 2025-05-05 22:52:52
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