Why the NFL doesn't care about Bad Bunny MAGA backlash

Why the NFL doesn't care about Bad Bunny MAGA backlash


The NFL has strongly backed Bad Bunny’s Super Bowl halftime show, sharing a series of reaction videos, captions, and even a social media post from Commissioner Roger Goodell celebrating the performance despite a campaign from conservative activists who tried to turn the event into the latest front in the culture war. Despite backlash from some, including President Donald Trump, who called his performance “absolutely terrible,” “a slap in the face” to the country, and “an affront to the Greatness of America,” the NFL has remained steadfast in its support for the entertainer. Having Bad Bunny, one of the most popular singers in the world, perform at the Super Bowl has helped fulfill the league’s top business objective of growing the NFL’s international and Latino audiences, San Francisco analyst Rich Mendelson told the Washington Examiner.

Author: Barnini Chakraborty


Published at: 2026-02-09 22:55:46

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