Now reporting in Bloomberg offers more details about why Netflix executives backed down from a bidding war that they seemed to win back in December. For one thing, the streaming giant’s shareholders appeared deeply skeptical that the deal was a good one — Netflix’s share price declined 30% since announcing the acquisition, while the subsequent news that it was backing down sent Netflix stock back up nearly 14%. For another, Netflix’s commitment to the deal reportedly wavered after Paramount came in with an increased offer and seemed willing to go several more rounds in a bidding war.
Author: Anthony Ha
Published at: 2026-02-28 22:09:39
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