But the outfits worn by the technicians, the machinery—much of it automated and robot controlled—and, for lack of a better term, the feeling is distinct. While brands like Pulsar (founded by Hamilton but since 1979 owned by Seiko) and Bulova had pioneered high-end, space-age-looking watches with LED displays and high price tags to match, Casio—which had always erred on the side of functionality and accessibility—pitched into the watch market for the first time in 1974 with the Casiotron, the first watch with an automatic calendar built in. The G-Shock and Casio’s mainstream and very affordable digital watches offer a different point of view about both timekeeping and design from the analog world—but it’s just as much part of watchmaking’s allure.
Author: Nick Sullivan
Published at: 2026-01-12 22:31:00
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