The frostier reception is surprising because commercially successful tentpole films tend to earn at least 60% to 70% of ticket sales at the international box office, as was the case with this year’s “Inside Out 2” (62% of its $1.66 billion global gross came from international territories), “Dune: Part Two” (60.5% of its $714 million gross came from overseas), and “Kung Fu Panda 4” (67.7% of its $547 million gross came from abroad markets). There are other reasons why “Wicked,” “Beetlejuice Beetlejuice” and “Twisters,” in particular, were better-known and better-loved in the U.S. compared to other parts of the globe and would have labored to break through overseas even if the contours of the business hadn’t been reshaped by the pandemic and global conflicts. The film is the kind of action-packed popcorn flick that’s hugely popular abroad, and “Twisters” even touched down a week earlier than it did in North America to avoid competition with “Deadpool & Wolverine.” That’s left some industry figures to blame the marketing team at Warner Bros., which they feel failed to capitalize on Powell’s star power and the fun of immersive 4DX screens in the same way Universal Pictures managed to do in North America.
Author: Rebecca Rubin
Published at: 2024-12-18 22:41:16
Still want to read the full version? Full article
