Unlocking Kazakhstan, the next frontier for EU tourism [Advocacy Lab Content]

At the same time, revenue within the formal Travel and Tourism market – which includes hotels, holiday packages and online bookings – is projected to reach $1.09 billion in 2025, growing steadily to $1.37 billion by 2029. The country’s appeal for European tourists lies in its diverse natural environments – from deserts and steppes to snow-capped mountains – and distinctive cultural heritage, including the legacy of the Silk Road and nomadic traditions. As tourism becomes central to Kazakhstan’s international identity, opportunities for deeper cooperation with the EU – both as a source of visitors and a partner in sustainable development – are set to increase.

Author: Xhoi Zajmi

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