The five-round main event war between Justin Gaethje and Paddy Pimblett lived up to the hype and should remain in the “Fight of the Year” conversation for months to come (watch highlights). UFC 324 was the most social event of the night across all broadcast, cable, and streaming platforms, generating 5.5 million social interactions for the main event alone. UFC CEO Dana White addressed the issue, explaining that with the loss of traditional pay-per-view revenue, advertising was always going to be part of the equation given the platform’s reported $7.7 billion rights investment.
Author: Alexander Behunin
Published at: 2026-01-26 23:34:06
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