Statistical analysis of data from the first six months of 2022 demonstrated very strong positive associations between searches for “Ukrainian war map” and searches for “pornography” and “Pornhub.” Further, the researchers found that as the number of Ukrainian civilian deaths from the war increased, there was a positive matching increase in searches for pornography. In 2021, Ukrainians' most-often-searched-for term on Pornhub was for pornography that was “Russian homemade.” Searches for this same term dropped by 6 percent (in ranking of terms) in 2022, while searches for “Ukrainian porn” rose by over 84 places to become one of the top five searches in the country. The researchers found that higher numbers of civilian deaths during the war predicted higher searches for social distancing, and that a higher volume of searches for social distancing was associated with more searches for pornography.
Author: David J. Ley Ph.D.
Published at: 2026-01-21 23:30:58
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