A storm of factors have collided to fuel those increases, with droughts in coffee producing powerhouse countries Brazil and Vietnam around 2024 leading to crop shortages that have fueled the chaos, according to the Wall Street Journal. Then in July 2025 President Trump’s tariff war slapped a 40% tax on products from Brazil — the world’s largest coffee producer — causing further increases for importers in the US, who passed much of the costs on to consumers. Gough charged $15 for 12-oz of his popular coffee beans for years, but he was forced to increase the price to $17 last spring — and expects to increase it again to $18 in April.
Author: Alex Oliveira
Published at: 2026-03-29 20:40:30
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