The bush gives the sector an asset base to leverage for carbon and biodiversity credits and a powerful marketing story to fit its ambition “for clean freshwater around farms, for the sector to be carbon neutral by 2050, for sheep and beef farms to provide habitats that support thriving biodiversity, and to support healthy productive soils,” Beef + Lamb said. “If we can get to the point where we can prove to people that when they purchase a product from Silver Fern Farms, they’re contributing directly to better farm outcomes, that is generating profit for communities and ecological good, this will help support the growth of our global premium red meat brand and return additional value to farmers.” With support from the Riddet Institute in Palmerston North and Professor Derrick Moot of Lincoln University, Beef + Lamb is on a major offensive to prove the longevity of meat-eating in human evolution and the health benefits to all ages when consumed in the right proportions and at the right time.
Author: Vincent Heeringa and Dr Victoria Hatton
Published at: 2025-03-30 20:10:26
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