The Camps Promising to Turn Men Into Alphas

The Camps Promising to Turn Men Into Alphas


Trump recently selected him to be a “Special Presidential Envoy for American Tourism, Exceptionalism, and Values.” The two have some history: the President is credited with writing the foreword to Adams’s 2024 manual of sorts, “Alpha Kings,” in which he praises Adams for “fighting for the qualities that make alpha males so special.” “That’s how you get the money, get the girl, get the fucking mansion and the car,” he exclaimed, after the boys had finished schlepping sledgehammers and kettlebells around a dirt patch with their dads. Many of the adult men whom I met at a program called RISE (it stands for Ruthless Integrity and Simple Execution), meanwhile, were lonely, anxious, depressed, and looking to, as one put it to me, “shed my skin.” I saw them collapse in tears, and heard them cuss and threaten to fight.

Author: Charles Bethea


Published at: 2026-04-02 22:30:00

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