The big problem Disney is looking to solve with its OpenAI deal

The big problem Disney is looking to solve with its OpenAI deal


Iger said initially Disney would "curate some of the videos that have been created on the Sora platform and put them onto Disney+, which we think is a great way to increase engagement with our Disney+ users, particularly the younger users." The Writers Guild of America came out swinging against the deal, and said it planned to meet with Disney to explore how much the pact would let user-generated videos use the work of its members. Sam Tung, a storyboard artist and cochair of the Animation Guild's AI committee, wondered if OpenAI's guardrails would be strong enough to protect Disney's IP, recalling a widely publicized incident earlier this year when Fortnite users used AI to make the Darth Vader character swear.

Author: Lucia Moses


Published at: 2025-12-11 21:44:51

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