Thailand fights for e-commerce crown

Mike Li, chief executive of UniEx Expo Pte in Singapore and a co-organiser of China Shenzhen International Logistic and Supply Chain Fair, said the company selected Thailand to host Asia DigiCommerce Services Xpo for the first time. The third transformation was when the technology changed from a "tool application" to the "gene" of the e-commerce world, she said. Online retail sales account for only 10% of total retail sales in the region and 11% in Thailand, much lower than the global average of 19% and 33% in China, he said.