Thanks to the march of time and the brand-building acumen of Geoff Keighley, it's just Summer Game Fest now, referring simultaneously to a live showcase, an in-person event for media referred to as "Play Days", and all of the many other June gaming showcases. We'll also be on the ground in LA for Play Days, where we'll be previewing just-announced games, talking to developers, and producing videos in partnership with HP Omen, thanks to whom we've been able to bring along an ice cream truck—both to evoke the Omen Max 16's cooling capabilities and because ice cream is delicious. Not all of the trailers and announcements in the show will come from companies that paid to be in it, and some SGF partners may have trailers in adjacent streams rather than Keighley's, but the list of partnered companies is still the best way to guess at what we'll see.
Author: tyler@pcgamer.com (Tyler Wilde) , Tyler Wilde
Published at: 2025-06-04 21:24:51
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