[Podcast] From Kickstarter to Cult Brand with Brandon Kim of Brevitē

I happened to just, we found the problem, and then you’re just searching for a solution and then suddenly you’re like, oh, wait a second, there is an entire ecosystem, an entire supply chain that allows you to produce this, sample this, import it, ship it out, and then over time, we’ve been very much just iterating on the brand. Unless you’re really deep in it, unless you’re really into it and you’re like, I know all the YouTubers and I know all the forums and all that stuff, it’s sometimes hard to get a clear line of sight into. And I think when you’re sort of carving a space out, the direct marketing, you’re kind of owning that space of photography, of photography backpacks, where you might want to think about things is just a thought from my side is that if other competitors really come in and start challenging and coming basically into your space, copying everything you’re doing, suddenly, then you need, you need a moat around you.

Author: Jacob Cass

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