“The significant decrease in the performance of the company is a result of the decline of advertising revenue primarily driven by a reduction in spend from large brand advertisers due to concerns about brand safety, reputation and/or content moderation,” the company acknowledged in its strategic report filed with U.K. regulators. “It’s a mature economy, and it’s reflecting what’s happening in the rest of the world,” Daisley explained, pointing to the developed network of e-commerce vendors and the U.K. economy’s diversified verticals. “I can’t remember an example in the history of marketing where someone from a platform has threatened to go to law and sue people who don’t spend money with him,” Daisley told Fortune, describing the approach as “astonishing.” He characterized Musk’s strategy as “mafia-like,” noting that marketers he’s spoken with “just want nothing to do with the brand, the product, or the audience.”
Author: Lily Mae Lazarus
Published at: 2026-01-27 22:19:14
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