In the wake of Nielsen’s numbers confirming YouTube’s supremacy, Sarandos hasn’t missed an opportunity to try putting YouTube and its creators in their place–but that hasn’t changed the simple fact that YouTube is the reigning king. On the same day Paramount filed its hostile bid, Sarandos’s fellow co-CEO, Greg Peters, used his time onstage at the 2025 Global Media and Communications Conference to point out that if the Netflix/Warner Bros. deal closes, the new entity will still be behind YouTube in terms of watch time. It’s not clear whether that timeline will be disrupted by Paramount’s last-ditch bid–but what is clear is that Netflix considers YouTube its most serious competitor…and is willing to invoke its name, so long as Netflix is the one that benefits in the end.
Author: James Hale
Published at: 2025-12-09 23:01:15
Still want to read the full version? Full article
