On Tuesday, Psaki’s “The Briefing” debuted with 1.2 million viewers and 139,000 in the advertiser-coveted demographic of adults aged 25-54, but her second episode on Wednesday plummeted to just over one million total viewers and only 65,000 in the demo. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as “The Briefing” averaged 113,000 on Tuesday and only 37,000 on Wednesday. There’s nothing wrong with opinion shows on cable news, but in Psaki’s case, you almost get a sense that her gig as a White House press secretary was nothing more than a stepping stone towards a career in media.
Author: Mike LaChance
Published at: 2025-05-10 22:00:49
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