These meetings can break stereotypes and showcase different sides of the country – daily life, human complexity, the diversity of Israeli society, and the technological and cultural advancements Israel is known for. As a gathering place for thought leaders in the tourism field, the exhibition can serve as fertile ground for developing initiatives that leverage tourism for effective advocacy, laying the foundation for tourism as a diplomatic tool. If we do, we won’t just improve Israel’s image – we’ll strengthen our bond with the world and ensure that Israel continues to be not just a country but a fascinating story told through the people who live in it.
Author: BY EYAL SHMUELI
Published at: 2025-04-05 22:50:06
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