Inside the rise of Gen Z’s nostalgia-fueled plush-toy craze as they delay adulthood

Inside the rise of Gen Z’s nostalgia-fueled plush-toy craze as they delay adulthood


"The economy, the wars, everything is really depressing and serious, whereas toys just bring a little bit of joy back into life," one toy director said.


Published at: 2025-12-22 23:20:37

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