And so the question is, how are we as marketers, communicators, and really stewards of reputation, how are we going to rise to the occasion and meet this critical moment? So really the question isn't so much is the AI answer engines responses about our brand accurate to the truth, but more is it accurate to our version of the truth? Maybe there is an interview I want to land with a journalist or an influencer talking about what is cloud storage and having it come from my brand so that when Copilot looks at the internet and comes up with what is the answer to cloud storage, they hear from our brand and bring that into their results.
Author: Nicole Schuman
Published at: 2025-06-16 22:18:27
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