How BMW Designs for the World: The Global Collaboration Behind Modern Interfaces

How BMW Designs for the World: The Global Collaboration Behind Modern Interfaces


“What we found in German apps is a lot more utilitarian, more data, more to read, and more educational.” One is to work together with all the international Designworks studios to identify global trends, things that will become relevant for all of our customers.” The second job is to look locally and see what matters most in their markets. Whether gazing longingly at the newest BMWs sitting on the dealership lot or peering out over the bonnet from the driver’s seat, it’s clear that almost design decision that goes into a car is at least in a sense, a globally collaborative effort.

Author: Steven Paul


Published at: 2025-11-24 21:50:49

Still want to read the full version? Full article