Handbags and hashtags: Takaichi rides youth-led craze into election

Handbags and hashtags: Takaichi rides youth-led craze into election


Takanori ‍Kobayashi, director at Hamano, the company that makes the $900 black leather bag that Takaichi regularly totes, says he has been stunned by the young people clamoring ⁠to buy the item on a nine-month backlog. "A lot of young people follow social media these days, and I think there’s been an increase in conservative thinking among them," Okuyama said, pulling a magazine from her bag that she said she bought because Takaichi was on the cover. But even a modest win would underline how her personal appeal has single-handedly revived the fortunes of a party whose long grip on power was slipping fast, said David Boling, a principal at The Asia Group, a strategic advisory firm .


Published at: 2026-02-04 21:36:45

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