An updated version of the post at the same URL from May—also deleted, but once again the Internet Archive saves the day, don't forget to tip—said the company "strategically seeded around 100 organic-style posts and comments across relevant subreddits—from gaming and shooter communities to robotics-focused forums." The biggest gaming news, reviews and hardware deals Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team. Still, Beresnev did what he could to put space between War Robots developer My.Games and Trap Plan, telling Kotaku the intent "was to experiment with a more organic way of promoting games on Reddit—without using bots or fake accounts—and to build a new case study we could use in the future," and that mentioning the game and studio by name was a mistake.
Author: andy.chalk@pcgamer.com (Andy Chalk) , Andy Chalk
Published at: 2025-11-10 23:06:18
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