Distinguished taste is something people pride themselves on — the idea that they have some resistance left still, that they don’t have to listen to the Alex Warrens of the Sombrs of the world simply because the algorithm has offered its teat to suck. “A lot of what we do on the narrative side will be controlling the discourse,” said the founders, “I think most people see a video or see something about an album that came out and it’s like the first thing that they see or that first comment that they see is their opinion even when they haven’t heard the whole album.” In order to boost the profile of indie folk musician Kevin Atwater (whose song “startripping” I found on TikTok years ago and played every day for months), Chaotic Good started pumping out edits to the show Yellowjackets, to much success: “The song has 40,000 creates on TikTok, and it’s really improved a lot […] But what it’s done is now every time he posts with the audio, he’s supposed to do well because he has this trending audio, and it’s tied to his brand.
Author: performative
Published at: 2026-04-03 22:26:38
Still want to read the full version? Full article
