Ex-Nintendo Sales Lead Explains The Three Factors Making A Switch 2 Price Hike ‘Inevitable’

Ex-Nintendo Sales Lead Explains The Three Factors Making A Switch 2 Price Hike ‘Inevitable’


“Unfortunately, I think, eventually the hardware price is going to have to go up,” the ex-employee, who goes only by “Sean” to protect his anonymity, told fellow Nintendo alumni Kit Ellis and Krysta Yang on a recent episode of their podcast. “I think that there’s things that they can and seem to be doing to try and mitigate that, but I also look at this move on software as, if I’m reading it correctly, a way to make a hardware price increase a little bit more palatable,” he said, referring to the recent announcement that soon digital versions of Switch 2 games will be cheaper than their physical counterparts. The main drivers of the pressure to raise prices continue to be tariffs, which Nintendo is suing the Trump government over, as well as the AI-fueled shortage of RAM and other PC components.

Author: Ethan Gach


Published at: 2026-04-03 22:00:02

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