Chinese tourist inflows have fallen over the past week amid the global trade war, while Malaysian arrivals have surged and remain in first place, according to the Tourism Authority of Thailand (TAT). Ms Thapanee said that while the TAT is still committed to the target of 7.3 million Chinese tourists this year, it plans to revive traditional marketing methods and ask tour companies to bring more tour groups from second-, third- and fourth-tier cities. This year, the TAT is maintaining its US target at 1 million visitors and will diversify to other long-haul markets such as Italy and Spain, which are rising stars at the moment, along with established markets like the UK, Germany and Israel.
Author: Molpasorn Shoowong
Published at: 2025-04-09 22:29:00
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