Coined by former model and content creator Mia McGrath before trending on TikTok, this is one of the latest attempts to change how we think about clothes and disrupt our voracious appetite for fashion. In today’s context, it’s also inextricably linked to the cost-of-living crisis that has encouraged a rise in secondhand clothing and dress hire. For another, it could be seen as an example of the pressure placed on women to look and act in certain ways – not simply to prioritise sustainability, but to appear both fashionable and financially savvy at the same time.
Author: Lorinda Cramer, Lecturer, Cultural Heritage and Museum Studies, Deakin University
Published at: 2026-02-25 23:38:13
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