“Global platforms like Netflix offer strong Western entertainment and have begun experimenting with sports such as boxing and other international events, but they are not addressing the regional sports and cultural interests that matter most to audiences in markets like Pakistan.” “They create habitual viewing and strong loyalty from fans who return week after week to follow their teams and competitions.” He points to La Liga as an example of a property that builds engagement beyond the live match itself, sustaining a continuous connection with the platform across a full season. “The opportunity lies in creating a platform that connects South Asian audiences around the world through the sports, entertainment and cultural content that resonates most strongly with them,” with Bangladesh and Sri Lanka among the markets Begin has in view, alongside the global South Asian diaspora.
Author: Naman Ramachandran
Published at: 2026-03-18 23:45:00
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