Momentum Commerce said sales on the first day were down 41% compared to the first day of Prime Day last year. That’s up 9.9% from Prime Day 2024’s first day, as per the reports.Total online sales during the four-day event might hit $23.8 billion. Momentum’s Shea said the event has a “halo effect” on non-Amazon retailers this year, as mentioned in the report by Bloomberg.Sales dropped because shoppers are waiting longer to buy, hoping for better deals later in the 4-day sale.Shoppers are mostly buying low-cost daily items like dish soap, protein shakes, and cleaning products.
Author: Global Desk
Published at: 2025-07-09 22:50:56
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