Further details underscore the uniqueness of this special edition: a black chrome-plated hot shoe cover features the anniversary logo "100"; a subtle black screw is used instead of the traditional red Leica logo on the front; each camera bears a special serial number from 001/100 to 100/100; and a certificate of authenticity accompanies each unit. The principle that innovation must create a clear benefit for the customer, the strive for perfection in every mechanical, optical, and electronic element of our cameras and lenses, the handmade precision craftsmanship approach, and above all, the concentration on the essential, represented by our motto, "Das Wesentliche." Let us say that one of the most pivotal moments was the launch of the Leica M9 in 2009, when Leica—finally, after some years of difficulties—made it back on the market with a product finally up to the expectations of its clients in the new digital photography world.
Author: Alex Cooke
Published at: 2025-05-17 22:03:01
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