The Data: 76% of customers use 2+ Figma products, generating 132% net dollar retention. Figma Rule of 40 : 64% (46% growth + 18% margin) The Insight: The new B2B / SaaS standard isn’t “growth OR profitability”—it’s “growth AND profitability.” Companies achieving 60%+ Rule of 40 scores trade at 2-3x premium multiples.
Author: Jason Lemkin
Published at: 2025-07-01 20:43:33
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